The Value of Martindale-Avvo in Building Your Law Firm’s Online Reputation
Martindale-Avvo has a family of websites that offer premier solutions for law firm marketing, and partnering with our ecosystem of sites can elevate an online presence. Here’s how you can build your reputation from the ground up or enhance your existing accolades with our services.
High-Trafficked Websites
The family of Martindale-Avvo websites are some of the most trusted brands in legal marketing. Consequently, we receive a substantial amount of traffic. About 15 million visitors a month go to Avvo, Martindale, Lawyers.com, and Nolo Leads combined.
To get a sense of how much traffic this is, consider a 2023 HubSpot report that found just 0.5% of websites get more than 10 million monthly visitors.
Lawyer Profiles With Optimization
Partnering with Martindale-Avvo means access to a lawyer profile across all four sites, enhancing visibility and reach. These profiles are customizable so you can set your best foot forward as a legal professional in our respected legal directories.
ProVantage is a solution for enhanced legal profiles that highlights your firm throughout a client’s search journey. Profiles are customizable and directly linked to online reviews. Besides increased visibility for your firm, they provide added SEO value to your website.
Q&A Forums
The family of Martindale-Avvo products also helps increase your visibility on search engines like Google, Bing, and Yahoo. By participating in Avvo’s Q&A forums you can increase your online presence and build your practice reputation.
Answering questions on the Q&A forums can increase your leads, in particular if you do so regularly and consistently. Those who answer 15 or more questions on the forums increase their practice contacts by 10 times.
Pay-Per-Lead
Our Pay-Per-Lead service is offered by Martindale-Nolo. Leads come from visitors who respond to a targeted ad. An AI-powered chat learns to ask valuable details about the lead’s potential case and sends this information along to your firm.
The Pay-Per-Lead service is powered by a lead generation network. That network is in turn powered by a collection of legal websites such as Nolo.com, alllaw.com, and divorcenet.com. Leads are vetted in real time and you can scale up or down as necessary according to your current caseload.
Live Chat
Martindale-Avvo has a service that lets you get those leads even when your office is closed, using human operators over a live chat service. Ngage responds and communicates with potential clients through online chat, delivering the information to your firm through intelligent automation.
Ngage is integrated with Google Analytics 4. Contact details are automatically imported into the database of your firm through your customer relationship management (CRM) software. The service can increase conversion by upwards of 40%.
AdVantage
The Martindale-Avvo ecosystem also supports advertising through its AdVantage program. This gives attorneys the potential to reach the sites’ visitors, 85% of whom are unique visitors. The results are measurable in the increase in contacts. Law firms who advertise on the platform are four times more likely to be contacted than those who don’t.
Combined with other marketing efforts or as a standalone marketing option, AdVantage can increase the number of potential clients that a firm communicates with.
WebVantage & WebVantage Plus
WebVantage is Martindale-Avvo’s website solution for law firms that establishes and builds credibility while attracting new clients. With over 40,000 websites built (and counting), we strive to create a site that performs. With WebVantage Plus, attorneys not only get all the benefits of WebVantage, they also get SEO enabled help, robust metrics, integration into the myM·A Portal, and locked down security.
Lead Intake
Captorra, Martindale-Avvo’s unique lead intake solution, results in a 27% increase in new clients and cases. The solution offers customizable intake scripts, engagement through text message or phone within the platform. It also offers direct integration with Microsoft Dynamics to merge with the rest of your intake process.
Captorra offers metrics and reporting that allow attorneys to see their return on investment (ROI) based on marketing campaigns and other factors.
For Attorneys and Firms Seeking High-Volume Growth
Direct Leads
Martindale-Avvo’s Direct Leads service shares exclusive, real-time leads to your firm. These leads match your area of practice and geographic area. You’re not charged for any leads who aren’t vetted, so you won’t waste time or money.
The service is designed with flexibility in mind. It’s a fixed cost-per-lead payment structure and doesn’t lock you into a long term commitment. That means you can scale up or down the service as your caseload shifts.
Legal Growth Engine
For a comprehensive legal marketing experience, Martindale-Avvo offers Legal Growth Engine. This end-to-end service offers profile optimization across all Martindale-Avvo sites. It employs advanced marketing strategies like strategic content, targeted advertising, and SEO optimization.
Throughout, dedicated managers monitor campaigns and make adjustments as necessary. The human touch is supplemented by advanced artificial intelligence (AI) tools to drive the best results for clients.
Partner With Martindale-Avvo to Increase Your Law Firm Brand Recognition
Regardless of the size or age of your law firm, the legal marketing services offered by Martindale-Avvo’s family of products can help you to increase client intake and brand awareness. To find the solution that’s right for you, talk to us today!
