With over a decade of experience in developing web content for a variety of enterprises, Stephanie Lica aims to provide informative, yet interesting pieces that break down complex topics in a way that readers can understand and enjoy.
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Recent Articles
How to Write a Stellar Attorney Profile Listing
To a promising new client, a strong first impression is everything. How potential clients see you and your law firm at first glance determines whether they make an effort to get in touch—or whether they lose interest and take their search somewhere else. Your attorney profile page serves as your digital first impression, giving prospective…Read More
What Matters More—Your Website or Attorney Profile?
From your attorney profile to the firm website to managing social media, it’s easy to feel stretched thin by the digital marketing demands of today’s legal industry. In an effort to streamline marketing campaigns (and save precious time), some attorneys prefer to focus primarily on just one aspect of their online presence—overlooking how to leverage…Read More
How To Create a Post-Client Survey for Your Law Firm
Surveys play a fundamental role in shaping today’s customer and client experiences. They appear after every online purchase and are especially common in eCommerce — but how do they play into law firm marketing? In short, post-client surveys are game-changers. They open attorneys’ eyes to common concerns that limit client satisfaction while also revealing what’s…Read More
Best Legal Podcasts in 2023
Blogs, social media, YouTube videos…these days, there are a wealth of online resources available to lawyers who crave insightful content. Whether you want in-depth analysis or short-form entertainment, you should have no trouble finding something compelling. If you’ve yet to explore the vast world of legal podcasts, however, you are definitely missing out. Today’s podcasts…Read More
How Lawyers Can Stand Out on TikTok, Facebook, and Instagram
Social media is a vital part of the modern digital marketing landscape, and yet, for many law firms, the most influential platforms remain an afterthought. For years, lawyers simply assumed that social media was beneath the legal profession, which, as far as they were concerned, should hold higher aspirations rather than settling for casual content….Read More
Effectively Managing through Legal Customer Seasons
There is always some ebb and flow to the economy, but this season of uncertainty definitely has business leaders worrying. After an unexpectedly robust post-COVID recovery, we’re now seeing the flip side of all that action: more money in the economy has dramatically increased inflation — and accompanying fears are prompting some employers to downsize. …Read More
The Great Resignation’s Impact on Lawyers: Solutions for Attracting & Retaining Talent
The pandemic has changed how we think about and approach work. Following lockdowns and a large-scale shift to remote work, our values have evolved, along with our willingness to put up with career trajectories that fall short of those ideals. The result? An economic phenomenon known as the Great Resignation. Beginning in 2021 but accelerating…Read More
Mental Health Resources During Law School: Where Can Students Seek Help?
Few professions provide opportunities to deliver positive change quite like law. Unfortunately, this field also poses its fair share of challenges — including alarming mental health concerns. According to data compiled by the American Bar Association (ABA), 28 percent of working lawyers have depression and 19 percent have severe anxiety. Mental health struggles begin early,…Read More
Climate Change and the Law: Opportunities and Challenges for Attorneys
Legal ethics have always challenged lawyers to consider how their work impacts not only individual clients but also the communities that support their practices. Increasingly, however, legal ethics go beyond the local community and extend to the environment as a whole. Climate change, in particular, is a huge area of concern that promises to impact…Read More
How To Update Your Legal Practice To Be Eco-Friendly
As an attorney, you dedicate the majority of your time and attention to a targeted set of issues that plague your clients. Complex cases call for a high level of concentration, of course, but at times, it’s important to take a step back and consider the many ways in which your law firm affects your…Read More
How to Protect Your Law Firm from Ransomware and Other Security Breaches
Some degree of risk has always been inherent in the legal profession. These days, however, your law firm must tread carefully, and not just for fear of courtroom missteps. After all, law firm online security concerns threaten to derail the most trusted practices—even those that have implemented strict security measures. Unfortunately, attacks are increasingly common…Read More
How to Define a Law Firm’s Unique Selling Point
According to the American Bar Association’s annual Profile of the Legal Profession, the legal field has experienced consistent and sustained growth through the years, with over 1.3 million active lawyers in the United States as of 2020. With more attorneys than ever competing for business, it’s essential that you set yourself apart from the competition….Read More